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Branding your business is an essential key to building success. A brand concept is developed through the creative process of developing a company name, design, symbol, or a combination of similar features to establish a market presence. Customer and client recognition is critical for reputation and sales, and to help distinguish your business from countless others that are competing for consumer attention.
How to build a Brand
Often a graphic design company can play an vital role in get the right product brand or business brand for you and your company. Professionals who are skilled in artistic concept and design, marketing research, and economic trends research these factors, and others, to come up with a plan to officially launch a promotional campaign. Small companies without a marketing department often work with external advertising agencies to achieve the same goals.
The Brand Process
A branding process can take many forms, several of which are explained below.
1. Choose a symbolic name and eye-catching signage.
When you think of your favorite shops, restaurants, and businesses, you will notice that many have memorable names and signs. The title of the company, or alternately, a product, is easy to remember and unique in style. Some catchy names are just too extreme to be popular, and they usually don’t last. Others have the right blend of creativity and meaning to enjoy public success.
2. Consider a fitting theme, slogan, or logo.
Some businesses promote a theme that catches on with consumers. The theme often focuses on something that is important to the public, such as nostalgia for past simplicity, patriotism, pop culture associations, and romantic suggestiveness. The business becomes known for that particular niche. Many companies adopt a slogan that immediately identifies them to the public. You can probably think of several products or services that are associated with a slogan, or when rhymed or set to music, a jingle. A logo is an artistic design for the company’s name that appears on its signage and signature products for instant recognition by customers.
3. Quality Counts.
A number of business owners want to brand their company by quality. They hope that consumers will turn to their services when searching for high-quality goods. That becomes their trademark in the marketplace, and they try to attract customers who value quality over cost. These branding products often emphasize clean lines, neutral tones, and a classy theme.
4. Creative design is paramount.
To remain distinct from the competition, a company must develop a brand that sets it apart from others. Its brand will come to be recognized for specific colors or color combinations, which help customers to quickly identify the brand when driving down the street and viewing the sign or viewing a billboard or magazine advertisement. The brand shape, such as an oval, rectangle, or circle, can be used to help designate a brand style. Even certain individuals, real or fictional, can be associated with the marketing of a business: consider several international fast food brands that have successfully built empires on such images.
5. Cost can be a marketing factor.
If a business chooses to emphasize low cost as a marketing strategy, then branding will focus internally on low pricing factors, or externally on soaring economic trends. The branding goal is to get the public to think of this business as the place they can save money for a particular product or service.
Developing a successful business brand is a challenging but meaningful task. Branding brings together artistic and technical components of a company to forge a link to prospective customers. The company brand builds a competing image in the business world to establish a successful niche. This is why it is vital to choose the right graphic design company for your needs.
Sarah Carroll is a freelance blogger and copywriter who writes on graphic design, business and marketing.