Squares seem like the natural shape for logos. They’re very easy to manage and easy to translate for use on different mediums. They are exact from each angle. So in visual grammar a square, owing to its complete harmony with all the sub-elements, demands recognition of equality.
Its sharp and definite edges cause a perception of discipline. This might prove to be too rigid for some brands, and can be subdued by slightly curving the edges.
These qualities of the square shape can be put to good use to create a logo which communicates all the right things for the brand.
Here we’ve fetched some famous brands with square which have very successfully used this shape. Take a look.
The Weather Channel